How would you imagine launching a service that makes and sells ice creams? With so many competitors, how to differentiate from others?
Traditional value propositions would include lower price, bigger variety, wide distribution, etc. – areas already explored by the competition. I however do not often see the Customer Experience defined as the primary component of a delivered value.
I guess that most of us would feel comfortable buying from them despite that it is A) Slower than pre-fabricated grab-and-go ice creams; B) More expensive because of high volume of manual work; C) Limited availability.
Here is what I feel distinguishes them and creates the value in this particular case:
- Custom made design that can easily be tailored on a per customer basis
- Innovative process that creates that “wow” effect
- Customer involvement in the whole process of creation of a product
- Transparency in the execution.
Alex Mavrin, founder at Apteriks
Cisco CCIE #7846